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GRAPHIC DESIGN

SHIRI BOKA FESTIVAL

05 THE SHIRI BOKA FESTIVAL

WOMAN CREATES WORLDS INTEGRATED CAMPAIGN

But in times of crisis Zimbabweans have this incredible ability to create strong communities and help each other.

Like at the beginning of 2019 when the country faced a huge crisis with cyclone Idai. People gathered together to donate anything they could to help their fellow Zimbabweans in crisis. 

 

This was the main inspiration for my concept.

I decided to call the festival 'Shiri Boka' which translates as a group of birds. The Shiri Boka festival aims to bring all the flocks from all over the world home to roost with ‘Good Vibes Only’. 

Moto Republic is the first creative hub in Zimbabwe and they are putting together a “Woman Creates Worlds” hub unconference at the Shoko festival. We were asked to create a campaign for them to help them make this Unconference Festival happen.“Birds look for one another to land together, but fly individually.”

 

Translated to shona -'Shiri dzinotarisana kuti dzikwanise kugara pamwe, asi dzinobhururuka dzakasarudzika.' I felt this quote spoke beautifully to what the country has gone through. On a daily basis the people of Zimbabwe fight their own battles. 

I named the gin “The Citizen Craft Gin” as it focuses on becoming a conscious citizen. I chose to show this through digital illustrations of sea creatures to show the ocean, plastic to show the waste we produce, a fishing net to show the depletion of the ocean and an aloe to represent the Cape Reserves. The choice of the bright colours was to make the packaging bright and for it to stand out. The colours are also ones that make us think of the coral, the ocean and bright aloe flowers. 

I wanted to use the consumption of alcohol and peoples enjoyment of gin to go towards making a difference. 

My brand is based on being sustainable. 

MCC SPIRIT PACKAGING

06 THE MCC SPIRIT PACKAGING

THE CITIZEN CRAFT GIN

This open-ended brief was made with the aim to create a label that had a purpose. With the research done on different spirits, I ended up choosing to focus on gin. Many gin companies focus on the origins of gin, the fact it comes from England. Others focus on the botanical flavours of the gin. 

I chose to focus on the main element of gin which is water. Water is a precious resource that we take for granted. As we in the Western Cape have struggled with drought and lack of access to the water we need. I wanted to create a label that would focus on fresh and salt water, looking at the waste we put in water and how it affects the plants and the ocean animals. The focus of the label is to build peoples awareness of our planet, to become conscious of our limited resources.

CHIC & DAPPER RAMBLE BAG