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ZeDeli

When I embarked on the journey of designing this brand alongside the owners, our mission was crystal clear: fashion a brand identity for a delicatessen that would specialize in handcrafted pastries, bread, pasta, locally sourced meats, and an array of delectable food produce. Our guiding star was to ensure that this brand carried the unmistakable essence of Zambia with a contemporary edge.

To bring this vision to life, we handpicked bright, lively colors that would resonate with the vibrancy of Zambia. But it didn't stop there. I set out to craft quirky geometric patterns that, when woven together, birthed a playful, dynamic tapestry. This tapestry seamlessly complemented the clean, elegant typographic logo we had conceived.

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